Many people, in fact millions of people, are now using Twitter. That’s a whole lot of people! If you could gain even a very small percentage of these people as your targeted followers, you could market yourself and your products to them quite successfully. But there are a few things that are important to cover before you can start promoting your account and amassing your targeted followers. If you miss these steps, you’re not maximizing your efforts to get followers and if you can’t get followers, how can you brand yourself, let alone sell anything?
I’d like to first ask you to turn the tables… what makes you want to follow someone on Twitter?
Interesting Bio
Having a bio on your Twitter page is very important. Don’t skip this step. If you don’t know how to craft one, take a look at the bios of Twitterers that you admire or are in your same field. Bios are a very individual thing, but you can get a feel by looking at what others have done.
People like to tell with a quick glance what you’re about. If you don’t have any bio, you’re shooting yourself in the foot because they won’t be back. So get one up as soon as possible. What you put is important as well. If it’s just a pitch fest for your products, it’s guaranteed to scare people off. Your bio should show what your business interests are first, then some of your personal interests and possibly some humor.
The business interests will get you targeted followers as people will do searches for these interests. Personal information in your bio helps people decide if they might like you and have something in common with you. Humor is because people like to laugh.
Cool Avatar
Yes, Twitter has a default avatar – a brown square with o_0 in it, but that’s certainly not you. This is the spot where you show your real face to the world, so to speak. If people get to associate your face with good tweets, they’re more likely to click on your links. Not having a picture does not endear you to people and many won’t follow you solely based on the no picture thing.
Clean Twitter Stream
Do you send out promotion after promotion, or always send out random tweets to no one in particular? Potential followers don’t want to see that, they want to be able to interact and have conversations. They want to follow people who can help them with their problems or answer questions. If your Twitter stream shows you haven’t “talked” to people with @replies then you are seen as only caring about you.
Conversely, if your Twitter stream shows you’re interacting and building relationships, you become more interesting to them. Once they get to know you, they’re more likely to follow your links.
So there you have it, three Twitter promotion tips to start you off in the right direction of getting more Twitter followers and getting effective results. The bottom line is you need followers, especially targeted followers before you can use Twitter to help your business bottom line.
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